Why Your Company should invest and advertise in The Hispanic market consumers of the US? by, Patricia Lara Ladd The US is changing and it's becoming multicultural and the biggest reason is the Hispanic market. The Hispanic market is no longer a sub-segment of the American economy. They are now the powerhouse US economy and political influence. They have a purchasing power of $1.7 trillion which is larger than the GDP of Mexico. The Hispanic consumer market is considered one of the top ten economies in the world. Largest Population growth rate: People need to understand this about the Hispanic consumer that, when Latin crossed the border of Mexico, The US formed them into a very large group. According to recent reports minorities now constitute 80% of American population growth in 2020. The advertisers and companies add people from different cultural backgrounds to this Hispanic group. So, the point is, it's very important to reach the Hispanic market. Reallo